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CMN Hospitals launches Direct Response Television campaign

Children’s Miracle Network Hospitals has launches the first ever Direct Response Television (DRTV) campaign this week, bringing CMN and member hospitals like UC Davis Children’s Hospital into an entirely new marketplace. DRTV spots will air on national broadcast and cable outlets through Nov 1.

Pediatric patient stands in hospital corridor in her pink robe.
DRTV spots are airing through November 1 on national broadcast and cable outlets.

DRTV spots will feature messaging around the need for community support to fund local CMN Hospitals’ most urgent needs and will ask the public to become monthly donors of at least $19/month by visiting Monthly donors will receive a CMN Hospitals tote bag premium.

UC Davis Children’s Hospital is a proud member of the 170 Children’s Miracle Network hospitals, serving sick and injured children in 33 area counties.