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Wild Bill’s Tattoo-a-thon for UC Davis Children’s Hospital goes virtual

Annual Fundraiser supports the Pediatric Cardiac and Intensive Care Unit (PCICU/PICU)

For 20 years, artists at Wild Bill’s Tattoo in Roseville, California have dedicated a whole day in February to changing kids’ health. They work from 8 a.m. until midnight (a 16-hour marathon) and all the day’s proceeds — including tattoos, piercings, jewelry, shirts and even the artists’ tips — are donated to the Pediatric and Cardiac Intensive Care Unit (PCICU/PICU) at UC Davis Children’s Hospital, the only local Children’s Miracle Network (CMN) Hospital. This annual event has raised more than $276,000 to date.

UC Davis Children’s Hospital pediatric patient, Avery, spent time in the PICU. Her mom, Amber, got a tattoo in her honor. Photo 2019.

Although the in-person Tattoo-a-thon is on hiatus this year due to COVID-19, Wild Bill’s legacy of giving continues! Owner Wild Bill Hill and team are fundraising virtually through Mar. 14, helping provide hope to families when they need it most.

How can you help? Make your gift today. Local kids need your support to help Will Bill and his crew to meet or exceed the $2500 goal. Additionally, if you have participated in this event in the past and got a tattoo in support of local kids treated at UC Davis Children’s Hospital, please send an email to the shop and include a photo.

Pediatric and Cardiac Intensive Care Unit (PCICU/PICU)
The state-of-the-art pediatric and cardiac intensive care unit (PCICU/PICU) at UC Davis Children’s Hospital offers care for the most critically ill and injured children. Each year, the PICU treats, on average, more than 1,600 infants, children and adolescents who experience traumatic injuries or life-threatening infectious diseases, or have undergone surgery to correct complex birth defects such as congenital heart anomalies. Renowned for telemedicine capabilities, UC Davis has two completely integrated telemedicine units that extend the PICU’s reach to communities throughout California.